But privately, and honestly, the drive that got you here is quietly draining away.
You are brilliant at things you have stopped caring about. The work that used to demand the best of you has become, if you are truthful about it, something you do rather than something you care about.
And the question you keep returning to - what do I actually want? - is defeating someone who is used to having the answers.
There's a very specific reason for this: you have built a highly successful career around who you were and it no longer fits who you are now.
LinkedIn. Recruiters. Maybe a coach who gave you a skills inventory and pointed you at a list of job titles.
You have had the conversations. Read the books. Perhaps even taken a sabbatical or carved out time to think it through properly.
Yet after all of that, you know more about what you don't want than what you do.
And every month that passes without a clear answer quietly confirms the thing you do not like to name: that maybe this is as good as it gets.



LinkedIn, recruiters, skills assessments, ChatGPT, career coaches who map your experience to a list of roles all share the same assumption: that the answer is out there somewhere, waiting to be found.
They look outward at jobs, industries and salary bands.
But after two to three decades of running at full speed - achieving, adapting, becoming who everyone else needed you to be - most senior professionals have lost track of who they actually are.
The foundation from which the right career becomes obvious has been buried under years of doing rather than being.
Your Career DNA is not your CV. It is not a skills list.
It is the specific, irreducible combination of what you are naturally built to do, what genuinely matters to you and how you need to work and live to be at your best.
It is the thing every other approach skips, because identifying it requires a different kind of process entirely.
When you know your Career DNA, the right career stops being a guess and starts being obvious.
Not one of several options you could probably make work. The one that is fully aligned with who you actually are.
That is why nothing else has worked.
Because you have been trying to answer the wrong question.

You have spent two to three decades building a career that, on paper, looks like success and yet you privately know that success alone stopped being enough some time ago.
You are still performing and delivering but the drive that powered the first phase of your career has quietly begun to drain away.
You have circled this question for long enough and now want to answer it conclusively and move forward.
An impressive title and a significant salary are still the primary goal and you are willing to do whatever the work requires as long as the package is right.
You are looking for someone to review your CV, improve your LinkedIn profile or prepare you for a version of the job you already have.
You want a quick answer rather than the right one.
More than 200 senior professionals have found their answer through this process.
Heads, Directors, MDs, C-suite - people who came in with the same question you have and reached complete clarity, typically within two months of starting.
Most say the same thing afterwards: it was there all along.
The process does not invent a new version of you. It makes visible what was always true about you, buried under decades of achieving and becoming who everyone else needed you to be.


“I had just started a sabbatical and was feeling confused about the future. Having worked for the same company for 20-plus years, this was just what I needed. The programme gave me structure and a framework to follow, helped me appreciate the value I bring and gave me my confidence back. I would recommend it to anyone who finds themselves in a similar position.”

“For years I had carried a big question mark around inside me. It is exciting and liberating to have replaced that with a real vision and plan for my future.”

“After spending 10 years in a career I fell into after university - which I was perfectly capable of - I realised I was not getting what I needed out of it. After the usual scrambling for a new career with little luck, I joined the programme. I got the practical advice I expected but what I did not anticipate was the level of insight into myself I would gain.”
Align is a 17-week programme built around three sequential modules. Each has a specific output: not a feeling or a mindset shift but a concrete deliverable that moves you forward.

You identify your unique Career DNA™ - the specific combination of 17 factors that defines who you are and what you are built for.
Most participants describe this as the most clarifying work they have done in years.
You complete this module with your own Career DNA Blueprint™: a complete picture of who you are, what you are built for and what a fully aligned career must contain.

With your Career DNA Blueprint™ as the foundation, you match it against a full spectrum of career options, from a significant pivot within your sector to a complete change of direction, including building your own business.
This allows you to see what is possible for you and then choose the Aligned Career™ that's right for you.
You complete this module with a clear decision on your Aligned Career™.

You build the roadmap to turn that decision into reality, with a step-by-step Career Transition Plan and specific, practical support tailored to your own Aligned Career™.
Whether you are moving into a new role or starting something of your own we give you the support you need to make it happen.
You complete this module with a bespoke Career Transition Plan.
> Three community coaching calls every month with Josh
> Monthly private session with your own expert Accountability Coach
> Strengths Assessment with our Specialist Strengths Coach
> Monthly live Breathwork, Conscious Joy and Healthy Longevity Sessions
> Live Annual In-Person Event
With a monthly drop-in with our expert Career Search Coach, we will support you to hone your search - whether that's for an interim role (ie after redundancy) or for your long-term Aligned Career™.
If you choose to start your own business you unlock the Accelerate start-up programme, which covers everything from getting your business registered to sales and marketing to get your first revenue coming in.
They join expecting to feel more fulfilled, for work to feel more meaningful.
What they do not anticipate is what happens to their performance.
When your career is built around what you are naturally best at, you stop working against the grain of who you are, and start producing more with less effort.
The result is not just work that matters.
It is higher earnings, bigger impact and, for the first time in years, your life back.

Depending on your personal learning preference and budget there are two ways to complete Transform:
1:1 private coaching
Through four months of (normally weekly) 50-minute coaching sessions, we will work together through the three stages of identifying your Career DNA, matching with your Aligned Career and putting together your Career Transition Plan.
You will also have a Strengths Assessment with our Strengths Coach Sarah and access to a resource library of over 100 recorded trainings that I'll use to further personalise your support.
This option tends to be chosen by those in particularly senior or high-profile positions, and/or those who prefer more individualised support.
Group programme
Or choose my small group programme for those who learn best with others or are motivated by being part of a community focussed on shared goals.
The group programme has a self-led course element (ideal if have a busy schedule and want to be able to make progress in your own time) supported by group coaching sessions with me three times a month and a monthly 1:1 coaching with your own accountability coach.
You also have a Strengths Assessment with our Strengths Coach Sarah, a monthly live breathwork session and access to a resource library of over 100 recorded trainings we use to further personalise your support.
The Group programme is four months (17 weeks) long. Next start date is Monday 27 January. Won't open again until March.

3 Detailed Programme Planners each tailored to a different level of availability to help you integrate the programme into your schedule, no matter how busy you are. Additional Productivity Training included.

A deep-dive workshop into self-acceptance to build the confidence and self-belief that is essential to any career change.

Employment Bundle – 3 Powerful Trainings to help you have the Ultimate CV + Ace Any Interview + access the Hidden Job Market
Entrepreneur Bundle – 3 Powerful Trainings to help you Start Your Own Business + build you Personal Brand + plan your Business Growth

Sign up by 5pm on Saturday to receive an Income Increase Call with Josh

Limited to the first 5 people to sign up
I spent 14 years as Managing Director of a large communications agency. By any reasonable measure it was a strong career. I was good at it and well paid for it.
But privately I had started to question whether this was really where I was meant to be going. I knew I had more to give but not in the direction I was travelling. I could feel the gap widening between what I was capable of and what I was actually putting in. And every year I stayed, the compensation made up for the compromises a little less.
So I looked for the answer the way most people do: LinkedIn, recruiters, self-help books and a whole lot of thinking!
None of it worked, because I was looking in the wrong place. I was looking outward at options when the answer I needed was inside - in who I actually was and what I was actually built for.
When I finally understood that everything changed quickly. The answer I had been circling for years became obvious. I built a business I love, having an impact I'm genuinely proud of. I work half the hours I used to and take all of the school holidays off. And I earn great money doing it.
I didn't build this programme to sell it. I built it because it is what I needed but it just didn't seem to exist anywhere.
And I have now seen it work for more than 200 people who arrived exactly where you are now.


And I’m happy to meet you.
I’m a midlife life and career change coach – specialising in helping successful, senior people work out how to do something more fulfilling, without taking a paycut or working all hours.
After working my way up a corporate career for twenty years in a corporate career, I decided I wanted a life that was more suited to who I was. Now I have my own business helping hundreds of people to get unstuck and identify their own Aligned Careers.
And when I’m not coaching you’ll find me shaking my thang to noughties dance music, bingeing on Drag Race and being unnecessarily competitive on my kids' school projects (ask me about the giant carrot).
I get it.
You should be able to work this out yourself. And how on earth can someone else help if you can't.
If you keep think about it long and hard enough then maybe you will eventually work it out.
But how long have you got to wait?
And how much do you want to risk getting it wrong.
In Transform we cut the time down from YEARS to just four months.
And we help you avoid all the cost and heartache of an unsuccessful career change.
By working with someone who has helped hundreds of people just like you work out exactly what they want to do next, you give yourself a shortcut to the better life and better career you've been wanting for too long.
Align now includes three brand-new pillars that unlock once you are clear on your Aligned Career, so you can create your fully Aligned Life.
The Aligned Relationship, Aligned Health and Aligned Happiness pillars each have their own DNA process to help you identify the roadmap to the connection, longevity and joy you want in your life.
Each pillar has its own step-by-step DNA system to help you get clear on what alignment looks like for you in relationships (romantic, family, friends, work etc), healthy longevity (health, fitness and wellbeing) and happiness (joy, fun and contentment)
Twice-a-month trainings with Josh on the Self-Mastery skills of Authorship and Equanimity that will transform how you show up in life and dramatically increase your ability to set effective goals and hit them, whilst staying calm and grounded.
Monthly drop-in sessions on Conscious Joy and Healthy Longevity with our Joy Coach Cat and our Healthy Longevity Coach Katie. With trainings on how to experience joy without waiting for it to find you and improving your health and longevity.
Align has two tiers of membership to help you find your Aligned Career™
Across the 17 weeks of Align you get:
The Aligned Career Method™ Course
Three Monthly Community Coaching calls with Josh
Monthly private coaching session with your own Accountability Coach
Strengths Assessment with our Specialist Strengths Coach
Monthly Job Search Clinic
Access to Josh's Accelerate Start-Your-Own-Business programme
Live Monthly Breathwork, Conscious Joy and Healthy Longevity Sessions
Align Live in-person event in Spring/Summer
Full Resource Library
BONUS: Join by midnight GMT Monday: Early Access to Future Proof Your Career Change from AI
BONUS: Join by 4pm Thursday: Live Career DNA Fast-Start Session with Josh this Friday
Next cohort starts Monday 13 April - deadline to register is 4pm on Friday 27 March.
Three payment options:
Pay weekly - £150 per week - pay as you go across 17 weeks of the programme
Payment plan - £98 per week for 6 months - same overall cost, lower weekly outlay
Pay in full - £2,295 (save £255)
Across the 17 weeks of Align Plus you get:
Everything in the Align Programme
Plus Two Monthly private coaching sessions with Josh - in place of the standard monthly Accountability Coach session
BONUS: Join by midnight GMT Monday: Early Access to Future Proof Your Career Change from AI
BONUS: Join by 4pm Thursday: Live Career DNA Fast-Start Session with Josh this Friday
If you would like more 1:1 support within the Align programme, the Align Plus option gives you two 30-minute 1:1 sessions each month with Josh, in place of the usual one session with an accountability coach.
Next cohort starts Monday 13 April - deadline to register is 4pm on Friday 27 March.
NB: there are a maximum of 3 Align Plus places available in this cohort.
Three payment options:
Pay weekly - £250 per week - pay as you go across 17 weeks of the programme
Payment plan - £165 per week for 6 months - same overall cost, lower weekly outlay
Pay in full - £3,825 (save £425)
Across the 17 weeks of Align you get:
The Aligned Career Method™ Course
Three Monthly Community Coaching calls with Josh
Monthly private coaching session with your own Accountability Coach
Strengths Assessment with our Specialist Strengths Coach
Monthly Job Search Clinic
Access to Josh's Accelerate Start-Your-Own-Business programme
Live Monthly Breathwork, Conscious Joy and Healthy Longevity Sessions
Align Live in-person event in Spring/Summer
Full Resource Library
Three payment options:
Pay weekly - £150 per week - pay as you go across 17 weeks of the programme
Payment plan - £98 per week for 6 months - reduces weekly payment, overall cost remains the same
Pay in full with 10% discount - £2,295 (save £255)
Align is currently closed. Join the waiting list for early access for the next registration period.
If you would like more 1:1 support within the Group programme, the Group Plus option gives you two 30-minute 1:1 sessions each month with me, in place of the usual one session with an accountability coach.
To join Group Plus in March will be £230
And then the same for each week for the 17 of the programme.
Across the 17 weeks of Align Plus you get:
Everything in the Align Programme
Plus Two Monthly private coaching sessions with Josh - in place of the standard monthly Accountability Coach session
If you would like more 1:1 support within the Align programme, the Align Plus option gives you two 30-minute 1:1 sessions each month with Josh, in place of the usual one session with an accountability coach.
Pay weekly - £250 per week - pay as you go across 17 weeks of the programme
Payment plan - £165 per week for 6 months - same overall cost, lower weekly outlay
Pay in full - £3,825 (save £425)
Align is currently closed. Join the waiting list for early access for the next registration period.

Josh helped me believe in myself again - and reminded me just how resilient I am. I am now in a career that I absolutely love - I feel valued, fulfilled and excited - and it is all thanks to Josh!
Consider what the question is already costing you. Not in money but in years spent in work that is consuming your time and compensating less for it each year. The senior professionals who come through this programme are not people for whom £150 a week is the fundamental issue. They are people who have been paying a different kind of cost, for a long time, while looking for an answer in places that do not have it.
The payment plan exists for a reason. You can spread the full programme fee across six months at £98 a week, so the financial commitment never arrives as a single sum.
“I held back because of a fear of the unknown — and primarily financial reasons if I am honest. But it secured me the job I had thought about for years but never thought possible.” Trish
This is the most common concern and the one most consistently proved wrong.
The people who arrive most certain this process will not work for them - who have tried the most things, who have been circling this question the longest, who are most sceptical - are often the ones who reach clarity fastest.
That is not a coincidence. It is because this process is not built on inspiration or motivation. It is built on something more durable: identifying who you actually are, then matching that to what exists. That process does not require belief to work.
“I just didn’t see how it could work for me. I knew I’d still be in this job in ten years’ time. Probably for life. Now I know that nothing would stop me. It’s going to happen. I can’t quite believe the transformation.” Jan
It rarely is. There is always a reason to wait - a project finishing, a quarter ending, children in the middle of something, a vague sense that things might clarify if you give them a little more time.
They won’t. And every year in the wrong direction costs more than career stasis alone. The people who joined at what felt like the wrong time consistently say the same thing: they wish they had done it sooner.
What makes this the right moment is not your diary. It is the fact that you are reading this.
It is. That's the point.
The reason you have not found the answer in a weekend workshop, a book or a one-off coaching session is that this work cannot be done quickly. Identifying your Career DNA properly, matching it to real options and building a specific plan to act on takes some time. Not because the process is inefficient, but because you are making a decision about the next twenty years of your working life. It deserves the time and space to be done properly.
Seventeen weeks is not a long time to answer the most important career question of your life.
“For over a decade I knew I was meant to be doing something else but did not know what. I tried just about everything — life coaches, online assessments, short courses. This programme really delved deeply into my own self and gave me the answer I had been looking for.” Monika
Perhaps. And if you were going to, you would have by now.
That's not a criticism. It is the same truth that applies to every senior professional who arrives here after years of trying everything else. The frameworks, the questions, the process of identifying Career DNA — these are not things you develop intuitively, any more than you would intuitively know how to restructure a balance sheet or pitch a story without having been taught.
This is a specific methodology. It has worked for more than 200 people who arrived believing, as you may, that they could figure it out themselves.
“I had tried so many things and kept getting stuck and going around in circles. Before committing, self-doubt and insecurities surfaced around falling short or failing. But I am so pleased I found the courage to work with Josh. I feel so much more confident and clear about my future career.” Louise
Every year you stay in the wrong career is a year of your life you do not get back. At work but also at home, in the time you're not spending doing the things you love, with the people you love, in the life you are not yet living.
The question you can feel but have not yet answered is not going to resolve itself and the cost of continuing to defer it is not only professional. It is also in the slow narrowing of the time you have to get this right.
The clock is running.
Coaching calls currently take place at midday GMT on Thursdays, though they sometimes move to other times and days with notice. You book your monthly private session at a time and day that suits you. You can join from wherever is convenient and do not need to attend every call - all calls are recorded and available to watch back shortly afterwards.
Align is designed for busy professionals with demanding jobs and full lives. You will need around two to three hours a week — a couple of hours of self-study in short bursts, plus one coaching call if you want it that week. If you can dedicate more time, you will see faster progress. If you cannot commit at least two hours a week consistently, this is not the right time to join.
Yes. Align is not tailored to any specific sector, role or outcome. It has worked for professionals across corporate, creative, public sector and entrepreneurial backgrounds. If you are unsure whether it is the right fit, email office@yourbestlifeuk.com.
Not at all. The programme works whether you have no idea what is next, or have an idea you want to test and validate before committing to it. Align will establish whether you need a slight pivot or a complete change of direction, and what the right choice is within that.
No. Align supports all career outcomes, whether that is staying employed, starting a business or exploring something entirely different. The process identifies what is right for you. The programme then provides specific support for whichever direction that points.
Self-development does not come with any guarantees and we don't offer a guarantee for this reason. What Align comes with is a proven process, expert coaching and the support of a group of senior professionals working through the same question. If you are genuinely ready to answer this and committed to doing the work, Align will give you what you need.
Yes. If you will be away or otherwise committed on the cohort start date, contact us to agree a slightly later start.
Open Until 4pm Friday 27 March
Align is currently closed - join the waiting list for next registration
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